Reach Your Target Market and Connect
The 21st century is “always on”, never sleeping in our integrated digital lifestyles. Business owners understand this more than anyone, and the foundation of the online marketing presence, the website, represents the business all day, every day to the world. It can be a simple introduction, a complete marketplace, or a resource of materials and services for clients and customers. Ultimately however, it must accurately and effectively represent the business. There must be a consistency with the business’s brand – the visitor should have no question about who’s business they are visiting and all of the values and style of that business should be clearly identifiable. What do you want your customers to say/ feel about your business? This should be present in all marketing materials, but online avenues allow for a user experience that is the closest a business will get besides a direct interaction with a business representative. Businesses will spend hours training a customer service representative, designing a window display, choosing the right paint colors for the inside of the business, all with the goal of creating the user experience for the customer/client. This same attention should be applied to the experience for a user during an online interaction. Not every U/X is the same – they can vary as much as the target market itself, but the principles of the U/X focus within the business brand should always apply.
Our design philosophy is this: Your brand + great user experience = success
88% of online consumers are less likely to return to a site after a bad experience.
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Judgments on website credibility are 75% based on a website’s overall aesthetics
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First impressions are 94% design-related
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At Sleepless Digital, we craft tailor-made digital marketing solutions for your business. In this fast-paced digital era, it’s crucial to establish a strong online presence that never sleeps. Your website is the window through which the world sees your business 24/7. Whether it’s a simple introduction, a bustling marketplace, or a comprehensive resource hub, your website must accurately and effectively represent your brand and values.
We understand the importance of creating a seamless user experience that leaves a lasting impression. Just as you invest time and effort into training customer service representatives and designing physical spaces, your online presence should receive the same level of attention. We believe that the perfect fusion of your brand identity and exceptional user experience is the key to your success.
Partner with Sleepless Digital and let us elevate your brand’s online presence with our designed marketing solutions. Together, we’ll create a user experience that captivates your target market and leaves a lasting impact. Connect with us today!
